Build your startup in 30 days.
Startup30 is a no-BS group bootcamp to kickstart your dream project.
Save My Spot

The next cohort is open!
Starts Monday, April 6th at 3pm CET - space is limited.
🧠 Here's What You Get In The Program
  • A pod filled with other CEOs/startup owners.
  • A daily 'focus time' practice where you will commit to the 'One key thing' for your business, spend at least 30 minutes on it, and share it with the group for accountability. (Note: Saturdays and Sundays are optional!)
  • Weekly 90min calls with a small pod of founders, all going through the struggle together.
  • 15-minute weekly office hours with your instructor
  • A chance to finally get out of your own way and build your dream – for 30 days straight.
  • The Morning Sloth Startup playbook — packed with oddly effective tools, insights, and just enough structure to keep you from spiraling.
✏️ About Your Facilitators
Aaron Windfield is a tech entrepreneur and investor from New York City (now living in Vienna).
A few of Aaron's highlights:
- 2x Techstars Entrepreneur/CEO (1 successful exit & 1 invaluable failure)
- 8x Angel Investor
- Negotiated innovation deals with global brands like SoundCloud, Nestlé, Tiffany & Co., etc
- Built tech products that have scaled to 30M+ users
- Data/A.I. Specialist and Rapid App Developer
- Former Management Consultant/Executive (Gartner & Mercer)
- 2x Amazon Prime Film Composer & Multi-Podcast Composer
Leonhard Pessl is an entrepreneur with a background in coaching and organizational development.
His chosen life mission is to bring Joy and Love into everyday life, including your professional life - especially in startups! He's been helping people get clear on where they are, where they want to go and how to get there best for about a decade. His ADHD hyper-focus-thing is understanding how to help people grow - as individuals, groups and organizations. He also doesn't like to format things as lists and has a knack for misplaced jokes in professional settings.
Aaron and Leo will be building their own companies alongside you. Here's a video note from Aaron welcoming you to the program:
In this program, you'll learn about:
  • Simplifying and structuring your business
  • Consistently executing the '1 key action' you need to take on a daily basis, and removing the noise.
  • How to build, market, and operate your business
  • How to pitch your business
  • Coming up with creative high-leverage solutions
  • General mistakes we all like to make in our own business
FAQs

💸 What does Startup30 cost?

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Do we have a refund policy?

We offer a 🔒 100% Risk-Free Guarantee: We want your Startup30 experience to be an absolute win - and that includes feeling good about your investment. So here’s the deal: If you fully commit to the 30-day experience, show up for your daily practice, and implement what we teach… and you still feel like it didn’t deliver the entrepreneurial magic you hoped for… just send us your daily commitments and we’ll give you a full refund. No passive-aggressive emails. No weird vibes. Why this condition? Because we know it works and the results speak for themselves. But there’s one thing we can’t do for you: show up and do the work. That part? That’s on you.

🛰️ Is Startup30 self-paced or cohort-based?

Startup30 is a cohort-based experience. Meaning you’re not doing it for yourself in a lonely corner of the internet. You’ll be joining a pod of other entrepreneurs, each working in their own business and supporting each other with their expertise. Each pod comes with a dedicated facilitator who’ll wrangle weekly check-in calls, keep the energy high, and make sure no one quietly disappears into the creative void.

🏹 What kind of commitment are we talking about?

Making high-leverage moves for your business daily – and proving to the pod community that you've done them. That’s it. Startup30 is designed to fit into real life – all it asks is that you carve out that half an hour or more daily to focus on your startup and share it with your pod. No all-nighters. No “drop everything and move to a cabin in the woods” energy. Just a small, consistent commitment to your dream project and that's the main dish! Everything else – bonus calls, extra resources, deep dives – is gravy. Delicious, optional gravy.

Have a question? Message us here.
😏 Still Not Sure About Us?
Totally fair. Trust issues are real – especially on the internet.
So instead of begging for your email or shouting “LAST CHANCE” in all caps, we’re just gonna hand you some free magic to test if you vibe with us.
No strings attached. Just pure creative service to dip your toes in.
💬 Ask us Questions in Person
🎯 Take the Sloth Persona Quiz
Find out which type of creative chaos lives inside you – and how to actually use it instead of letting it keep you up at night.
(Warning: suspiciously accurate)
🎨 Go on a Creative Adventure
Try one of our signature Morning Sloth adventures – a bite-sized exercise designed to loosen up your brain and kickstart your imagination.
It’s weird. It’s wonderful. It’s free.
🦥 Join the Create30 Challenge Instead
Try Morning Sloth Create30 Challenge – a 30 day creative group challenge, for those wanting to build their personal brand or simply get that creative spark back.
Give ‘em a spin.